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Challenges for Smart Cities in the UK Read chapter Read first chapter

2017 | OriginalPaper | Chapter

13. Measuring the Country Brand Image: Implications to Manage the Smart Cities

Authors : José María Cubillo-Pinilla, Alicia Blanco-González, Cristina Marín-Palacios, Mariano Méndez-Suárez

Published in: Sustainable Smart Cities

Publisher: Springer International Publishing

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Abstract

The purpose of this research is to validate the country brand image of Spain. This measurement permits to assess if the country brand image is positive or negative, and its implications for governments. If the Spanish companies perceive positively the image of Spain then support policies related to smart cities will be easier to approve and apply. The chapter concludes that the image of Spain is experiencing a dynamic and positive development. Spain is perceived as a country with friendly, creative, and qualified people. This perception reinforces that one of Spain’s best assets is its human capital. However, Spain is perceived as a country developing a reputation with regard to innovation and technology. These results indicate that the implementation of policies of smart cities will strengthen the brand image of Spain and therefore its implementation will be supported by public-private institutions.

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previous chapter Sustainability and Quality of Life in Smart Cities: Analysis of Scientific Production
next chapter Living in a Smart City Affects the Value of a Dwelling?
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Metadata
Title
Measuring the Country Brand Image: Implications to Manage the Smart Cities
Authors
José María Cubillo-Pinilla
Alicia Blanco-González
Cristina Marín-Palacios
Mariano Méndez-Suárez
Copyright Year
2017
Book
Sustainable Smart Cities

Print ISBN: 978-3-319-40894-1

Electronic ISBN: 978-3-319-40895-8

Copyright Year: 2017

DOI
https://doi.org/10.1007/978-3-319-40895-8_13