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Dynamic Management of Fossil Fuel, Biofuel, and Solar Energy Read chapter Read first chapter

2014 | OriginalPaper | Chapter

10. Measuring the Effectiveness of an E-Commerce Site Through Web and Sales Activity

Authors : Ana Ribeiro Carneiro, Alípio Mário Jorge, Pedro Quelhas Brito, Marcos Aurélio Domingues

Published in: Modeling, Dynamics, Optimization and Bioeconomics I

Publisher: Springer International Publishing

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Abstract

An electronic commerce Website is successful if it achieves the purpose for which it has been created. In this chapter we objectively assess the success of a real Website in terms of its pages’ ability to attract customers. The analysis is conducted using web access logs and sales data. Existing measures of the success of different pages on a site are employed with respect to the aims of the site owner. The pages of different products are also compared in terms of their success on the site and sales figures. A segmentation of the customers was performed according to usage and sales profile. Finally, the success of product pages in the different segments was analyzed.

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Footnotes
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Metadata
Title
Measuring the Effectiveness of an E-Commerce Site Through Web and Sales Activity
Authors
Ana Ribeiro Carneiro
Alípio Mário Jorge
Pedro Quelhas Brito
Marcos Aurélio Domingues
Copyright Year
2014
Book
Modeling, Dynamics, Optimization and Bioeconomics I

Print ISBN: 978-3-319-04848-2

Electronic ISBN: 978-3-319-04849-9

Copyright Year: 2014

DOI
https://doi.org/10.1007/978-3-319-04849-9_10