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2019 | OriginalPaper | Chapter

3. Mediatised Emotions: A Framework for Understanding the Display of Affect in the Network Society

Authors : Javier Serrano-Puche, Leonor Solís Rojas

Published in: Emotions and Loneliness in a Networked Society

Publisher: Springer International Publishing

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Abstract

Recent scholarship demonstrates increasing interest in the emotions as drivers of news sharing and virality in digital environments. To understand how emotions unfold in the network society, this chapter offers a conceptual framework articulated on three levels. First, at the macro level, it explores the phenomenon of mediatisation and sharing culture. Secondly, on the meso level, it examines the digital space, configured around platforms, which condition emotional expression and favour the emergence of “affective publics.” Finally, at the micro level, it presents social interactions in the digital sphere from the user perspective, where the combination of psychological motivation and certain content features mobilise the emotions, which can then give rise to said content going viral.

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Metadata
Title
Mediatised Emotions: A Framework for Understanding the Display of Affect in the Network Society
Authors
Javier Serrano-Puche
Leonor Solís Rojas
Copyright Year
2019
DOI
https://doi.org/10.1007/978-3-030-24882-6_3