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01-06-2013 | Interactions

Mercedes-Benz India / 2013 — The Year of Change

Published in: Auto Tech Review | Issue 6/2013

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Over the past year, Mercedes Benz India Limited (MBIL) has been following an aggressive product launch strategy, and this year promises to be no different. The company is lining an even more aggressive product strategy with models being launched across multiple segments. The newest Mercedes vehicle to join the Indian portfolio is the GL Class, which for now will be sold as a completely built unit (CBU) at a price of ′ 77.5 lakh, ex-showroom, New Delhi. At the launch we were able to have a quick chat with Eberhard Kern, Managing Director & CEO, MBIL to get a glimpse of things to come in 2013. …

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Title: Mercedes-Benz India / 2013 — The Year of Change
Publication date: 01-06-2013
Publisher: Springer India
Published in: Auto Tech Review / Issue 6/2013
Print ISSN: 2250-3390
Electronic ISSN: 2347-9434
DOI: https://doi.org/10.1365/s40112-013-0327-6

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