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Published in:
2006 | OriginalPaper | Chapter
Modeling Perceived Value of Color in Web Sites
Authors : Eleftherios Papachristos, Nikolaos Tselios, Nikolaos Avouris
Published in: Advances in Artificial Intelligence
Publisher: Springer Berlin Heidelberg
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Color plays an important role in web site design. The selection of effective chromatic combinations and the relation of color to the perceived aesthetic and emotional value of a web site is the focus of this paper. The subject of the reported research has been to define a model through which to be able to associate color combinations with specific desirable emotional and aesthetic values. The presented approach involves application of machine learning techniques on a rich data set collected during a number of empirical studies.