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Published in: Transportation 3/2015

01-05-2015

Modelling the effect of different pricing schemes on free-floating carsharing travel demand: a test case for Zurich, Switzerland

Authors: Francesco Ciari, Milos Balac, Michael Balmer

Published in: Transportation | Issue 3/2015

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Abstract

Fundamental changes are continuing in the carsharing industry and the rapid diffusion of free-floating carsharing is one of them. The increased size of the operators and the more frequent occurrence of direct competition among them will likely make carsharing pricing a more important issue. The problem of how carsharing demand varies with different pricing strategies is the subject of this paper. An urban-scale and activity-based state-of-the-art multi-agent modelling framework was employed to evaluate alternative pricing strategies. Based on this analysis, findings suggest that pricing strategies may induce structural changes in the spatial and journey-purpose profiles of carsharing usage, and, in addition, impact aggregate demand levels and how they are distributed diurnally. The metropolitan area of Zurich, Switzerland was used as case study.

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Metadata
Title
Modelling the effect of different pricing schemes on free-floating carsharing travel demand: a test case for Zurich, Switzerland
Authors
Francesco Ciari
Milos Balac
Michael Balmer
Publication date
01-05-2015
Publisher
Springer US
Published in
Transportation / Issue 3/2015
Print ISSN: 0049-4488
Electronic ISSN: 1572-9435
DOI
https://doi.org/10.1007/s11116-015-9608-z

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