2007 | Book
Multinationals on the Periphery
Editors: Gabriel R. G. Benito, Rajneesh Narula
Publisher: Palgrave Macmillan UK
2007 | Book
Editors: Gabriel R. G. Benito, Rajneesh Narula
Publisher: Palgrave Macmillan UK
Multinational enterprises do not regard all locations as being equivalent. Smaller economies and less-developed countries are not as attractive because of a limited market size or lack of proximity to other locations. This book focuses on how multinational activity to and from peripheral economies differs from their activity in core economies.