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About this book

This book challenges the widely-held belief that popular narratives about business are invariably critical. It develops a more nuanced analytic model of private sector narrative and applies it to 63 recent narrative texts (movies, histories, biographies) produced in the US dealing with three major industries: information technology, automobile manufacturing, and financial trading. It identifies recurring patterns to compare sectors and to analyze their implications. Negotiating Business Narratives appeals to academics and practitioners interested in business and society, strategic management, and contemporary literature and films about business.

Table of Contents

Frontmatter

2018 | OriginalPaper | Chapter

Chapter 1. Conceptual Framework and Methodology

Sandford Borins, Beth Herst

2018 | OriginalPaper | Chapter

Chapter 2. Insanely Great: The Dominant IT Fable

Sandford Borins, Beth Herst

2018 | OriginalPaper | Chapter

Chapter 3. Cults of Personality: Fables of the Automobile Manufacturing Industry

Sandford Borins, Beth Herst

2018 | OriginalPaper | Chapter

Chapter 4. “A Good Dose of Outrage”: Financial Trading Fables

Sandford Borins, Beth Herst

2018 | OriginalPaper | Chapter

Chapter 5. Conclusion: Narrative Templates and Social Negotiations

Sandford Borins, Beth Herst

Backmatter

Additional information

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