2023 | OriginalPaper | Chapter
8. Neue Geschäftsmodelle im Unternehmen etablieren – „Disruptive technology should be framed as a marketing challenge, not a technological one.“ (Clayton M. Christensen)
Authors : Stefan Hirth, Timo Markert
Published in: Neue Perspektiven auf Strategie und Innovation
Publisher: Springer Berlin Heidelberg
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