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Published in:
2018 | OriginalPaper | Chapter
8. Nudging the Financial Supply Chain
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Abstract
The rationale behind the adoption of any given framework can easily be assumed to be based on logic and reason. For execution, however, we must be prepared to understand and accommodate more emotionally driven behavioral effects. While the financial supply chain may be a conduit for currency and cash, it is still subject to the whims and imperfections of the human beings in charge. For that reason, investments in the relationships between supply partners of varying sizes and structures are as critical to customer value and profitability as any other organizational effort.