Skip to main content
Register
Springer Professional
SEARCH
Menu 1 2 3 4
Top

Hint

Swipe to navigate through the chapters of this book

Published in:
Cover of the book

2016 | OriginalPaper | Chapter

1. Online Consumer Behavior and Marketing

Authors : Mahmud Akhter Shareef, Yogesh K. Dwivedi, Vinod Kumar

Published in: Mobile Marketing Channel

Publisher: Springer International Publishing

Login to get access
share
SHARE

Abstract

Consumer behavior is primarily focused on consumer learning processes from internal phenomena—such as motivation, ritual phenomena, moods, personality, lifestyles, and attitudes—and from external factors—such as marketer endorsements and group behavior considering family, associative, and aspirational group influences. It also examines different demographic factors including social class, religion, household influences, and cultural attributes.
next chapter Mobile Marketing Channel
Literature
Assaad, W., & Gomez, J. M. (2013). Social network in marketing (social media marketing) opportunities and risks. International Journal of Managing Public Sector Information and Communication Technologies 2(1). Retrieved February 7, 2013.
Bagozzi, R. P., Gürhan-Canli, Z., & Priester, J. R. (2002). The social psychology of consumer behavior. Buckingham, England: Open University Press.
Banyte, J., Gudonaviciene, R., & Grubys, D. (2011). Changes in marketing channels formation. Inzinerine Ekonomika-Engineering Economics, 22(3), 319–329.
Barnes, S. J., & Pressey, A. D. (2012). In search of the “meta-maven”: An examination of market maven behavior across real-life, web, and virtual world marketing channels. Psychology & Marketing, 29(3), 167–185. CrossRef
Barwise, P., & Farley, J. U. (2005). The state of interactive marketing in seven countries: Interactive marketing comes of age. Journal of Interactive Marketing, 19(3), 67–80. CrossRef
Becker, G. S. (1962). Irrational behavior and economic theory. Journal of Political Economy, 70(1), 1–13. CrossRef
Bendoly, E., Blocher, J. D., Bretthauer, K. M., Krishnan, S., & Venkataramanan, M. A. (2005). Online/in-store integration and customer retention. Journal of Service Research, 7(4), 313–327. CrossRef
Bentham, J. (1931). Principles of legislation. New York, NY: Harcourt, Brace.
Bernstein, F., Song, J.-S., & Zheng, X. (2008). Bricks-and-mortar vs. clicks-and-mortar: An equilibrium analysis. European Journal of Operational Research, 187(3), 671–690. CrossRef
Bloch, P. H., & Marsha, L. R. (1983). A theoretical model for the study of product importance perceptions. Journal of Marketing, 47(Summer), 69–81. CrossRef
Bucklin, L. P. (1966). A theory of distribution channel structure. Berkeley, CA: Institute of Business and Economic Research, University of California.
Burke, R. R. (2002). Technology and the customer interface: What consumers want in the physical and virtual store. Journal of the Academy of Marketing Science, 30, 411–432. CrossRef
Cadogan, J. (2010). Comparative, cross-cultural, and cross-national research: A comment on good and bad practice. International Marketing Review, 27(6), 601–605. CrossRef
Castells, M. (1996). The networked society. Oxford, England: Blackwell.
Chang, Y. M. (2013). Age matters: Short message service advertising reading behaviors. International Journal of Mobile Communications, 11(2), 159–175. CrossRef
Chang, C., & Huo, K. (2011). Mobile advertising: Triple-win for consumers, advertisers and telecom carriers. Workshop on Internet Advertising, Beijing, pp. 1–6.
Cheng, J. M. S., Blankson, C., Wang, E. S. T., & Chen, L. S. L. (2009). Consumer attitudes and interactive digital advertising. International Journal of Advertising, 28(3), 501–525. CrossRef
Chiu, Y.-J., Chen, H.-C., Tzeng, G.-H., & Shyu, J. Z. (2006). Marketing strategy based on customer behavior for the LCD-TV. International Journal of Management and Decision Making, 7(2), 143–165. CrossRef
Connolly, D. J., Olsen, M. D., & Moore, R. G. (1998). The Internet as a distribution channel. The Cornell Hotel and Restaurant Administration Quarterly, 39(4), 42–54. CrossRef
Coughlan, A., Stern, L., & El-Ansary, A. (1996). Marketing channels (5th ed.). Englewood Cliffs, NJ: Prentice-Hall.
Cunningham, S., & Finn, M. (1996). Media theory and the internet. Media International Australia, 80, 84–92.
Daft, R. L., & Lengel, R. H. (1986). Organizational information requirements, media richness and structural design. Management Science, 32(5), 554–572. CrossRef
Danaher, P. J., & Rossiter, J. R. (2011). Comparing perceptions of marketing communication channels. European Journal of Marketing, 45(1–2), 6–42. CrossRef
Darley, W. K., Blankson, C., & Luethge, D. (2010). Toward an integrated framework for online consumer behavior and decision making process: A review. Psychology and Marketing, 27(2), 94–116. CrossRef
Dasgupta, M., & Sahay, A. (2011). Barriers to diffusion of innovation: An empirical study in India. International Journal of Indian Culture and Business Management, 4(3), 325–346. CrossRef
Desiraju, R., & Moorthy, S. (1997). Managing a distribution channel under asymmetric information with performance requirements. Management Science, 43(12), 1628–1644. CrossRef
Durkin, M. (2013). Tweet me cruel: Perspectives on battling digital marketing myopia. The Marketing Review, 13(1), 51–63. CrossRef
Engel, J., Kollat, D., & Blackwell, R. (1973). Consumer behavior. New York, NY: Holt, Rinehart, and Winston.
Folkes, V. (1988). Recent attribution research in consumer behavior: A review and new directions. Journal of Consumer Research, 14, 548–566. CrossRef
Gardan, D. A., Geangu, I. P., & Rosu, A. M. (2011). Marketing research regarding mobile marketing implications for Romanian services consumers. Proceeding of the 6th International Conference on Business Excellence, Vol. 1, October 14–15, Brasov, Romania.
Goggin, G. (2006). Cell phone culture: Mobile technology in everyday life. New York, NY: Routledge.
Gupta, M., & Narain, R. (2012). A survey on adoption of e-procurement in Indian organisations. International Journal of Indian Culture and Business Management, 5(1), 76–109. CrossRef
Heider, F. (1958). The psychology of interpersonal relations. New York, NY: Wiley. CrossRef
Ho, C. K., & Cheng, W. L. (1999). Quest for value mix. Managing Service Quality, 9(3), 204–208. CrossRef
Hollingshead, A. B., McGrath, J. E., & O’Connor, M. (1993). Group task performance and communication technology: A longitudinal study of computer-mediated versus face-to-face work groups. Small Group Research, 24(3), 307–324. CrossRef
Howard, J., & Sheth, J. N. (1968). Theory of buyer behavior. New York, NY: Wiley.
Jarad, G. A. (2014). Marketing over social media networks. European Journal of Business and Management, 6(13), 114–118.
Kim, D., & Benbasat, I. (2010). Trust-assuring arguments in B2C E-commerce: Impact of content, source, and price on trust. Journal of Management Information Systems, 26(3), 175–206. CrossRef
Konus, U., Verhoef, P. C., & Neslin, S. A. (2008). Multichannel shopper segments and their covariates. Journal of Retailing, 84(4), 398–413. CrossRef
Kotler, P. (1994). Marketing management: Analysis, planning, implementation and control (8th ed.). Englewood Cliffs, NJ: Prentice-Hall.
Kuhnle, J. C., Caemmerer, B., & Mulki, J. (2012). The two minds of the buyer: The difference in expectations and perceptions towards sales personnel in turbulent market contexts. Journal of Customer Behaviour, 11(2), 167–179. CrossRef
LaRose, R., Mastro, D. A., & Eastin, M. S. (2001). Understanding Internet usage: A social cognitive approach to uses and gratifications. Social Science Computer Review, 19, 395–413. CrossRef
Leek, S., & Christodoulides, G. (2009). Next-generation mobile marketing: How young consumers react to bluetooth-enabled advertising. Journal of Advertising Research, 49(1), 44–53. CrossRef
Lengel, R. H., & Daft, R. L. (1988). The selection of communication media as an executive skill. Academy of Management Executive, 2(3), 225–232. CrossRef
Lieber, E., & Syverson, C. (2011). Online vs. offline competition. In M. Peitz & J. Waldfogel (Eds.), Oxford handbook for the digital economy (pp. 189–223). New York, NY: Oxford University Press.
Loudon, D. L. (1988). Consumer behavior: Concepts and applications. London, England: McGraw Hill.
Luna, D., & Gupta, S. F. (2001). An integrative framework for cross-cultural consumer behavior. International Marketing Review, 18(1), 45–69. CrossRef
Mahoney, M. J. (1977). Reflections on the cognitive-learning trend in psychotherapy. American Psychologist, 32, 5–13. CrossRef
Mari, E. (2013). Understanding and predicting customer behaviour: Framework of value dimensions in mobile services. Journal of Customer Behaviour, 12(2-3), 135–158.
Meichenbaum, D. (1977). Cognitive behavior modification: An integrative approach. New York, NY: Plenum Press. CrossRef
Mishra, P. K., & Shekhar, B. R. (2013). Consumer behaviour, customer satisfaction vis-a-vis brand performance: An empirical study of dairy food supply chain in India. International Journal of Indian Culture and Business Management, 7(3), 399–412. CrossRef
Muthitacharoen, A., Gillenson, M. L., & Suwan, N. (2006). Segmenting online customers to manage business resources: A study of the impacts of sales channel strategies on consumer preferences. Information & Management, 43(5), 678–695. CrossRef
Nicosia, F. (1966). Consumer decision processes. Englewood Cliffs, NJ: Prentice Hall.
Payan, J., Svensson, G., & Hair, J. (2010). A “cross-cultural RELQUAL-scale” in supplier distributor relationships of Sweden and the USA. International Marketing Review, 27(5), 541–561. CrossRef
Phau, I., & Teah, T. (2009). Young consumers motives for using SMS and perceptions towards SMS advertising. Direct Marketing: An International Journal, 3(2), 97–108. CrossRef
Rice, R. E., D’Ambra, J., & More, E. (1998). Cross-cultural comparison of organizational media evaluation and choice. Journal of Communication, 48(3), 3–26. CrossRef
Rook, D. W. (1985). The ritual dimension of consumer behavior. Journal of Consumer Research, 12(3), 251–264. CrossRef
Rothschild, M. L., & Gaidis, W. C. (1981). Behavioral learning theory: Its relevance to marketing and promotions. Journal of Marketing, 45(Spring), 70–78. CrossRef
Saravanakumar, M., & Sugantha Lakshmi, T. (2012). Social media marketing. Life Science Journal—Acta Zhengzhou University Overseas Edition, 9(4), 4444–4451.
Sassen, S. (2001). Impacts of information technologies on urban economies and politics. International Journal of Urban and Regional Research, 25(2), 411–418. CrossRef
Schmitz, J., & Fulk, J. (1991). Organizational colleagues, media richness, and electronic mail. Communication Research, 18(4), 487–523. CrossRef
Shachaf, P., & Hara, N. (2007). Behavioural complexity theory of media selection: A proposed theory for global virtual teams. Journal of Information Science, 33(1), 63–74. CrossRef
Shareef, M. A., Archer, N., Fong, W., Rahman, M., & Mann, I. J. (2013). Online buying behavior and perceived trustworthiness. British Journal of Applied Science & Technology, 3(4), 662–683. CrossRef
Shareef, M. A., Dwivedi, Y. K., Stamati, T., & Williams, M. D. (2014). SQ mGov: A comprehensive service quality paradigm for mobile government (mGov). Information System Management, 31(2), 126–142. CrossRef
Shareef, M. A., Dwivedi, Y. K., & Kumar, V. (Forthcoming). Exploring multichannel: Strategy and consumer behavior. The Marketing Review, 16(3), (To be published in 2016).
Shareef, M. A., Dwivedi, Y. K., & Rana, N. P. (2015). Consumer behaviour in the context of SMS-based marketing. The Marketing Review, 15(1), 135–160. CrossRef
Shareef, M. A., Kumar, V., Dwivedi, Y. K., & Kumar, U. (2014). Global service quality of electronic-commerce. International Journal of Indian Culture and Business Management, 891, 1–34. CrossRef
Shareef, M. A., Kumar, V., Kumar, U., & Misra, S. C. (2008). The role of E-sellers’ overall reputation on trust formation, purchase intention and purchase satisfaction: A developing country perspective. International Journal of Electronic Marketing & Retailing, 2(2), 105–134. CrossRef
Shareef, M. A., Kumar, U., & Kumar, V. (2008). Role of different electronic-commerce (EC) quality factors on purchase decision: A developing country perspective. Journal of Electronic Commerce Research, 9(2), 92–113.
Short, J., Williams, E., & Christie, B. (1976). The social psychology of telecommunication. New York, NY: Wiley.
Sorce, P., Perotti, V., & Widrick, S. (2005). Attitude and age differences in online buying. International Journal of Retail & Distribution Management, 33(2), 122–133. CrossRef
Stauss, B. (2000). Using new media for customer interaction: A challenge for relationship marketing. In T. Hennig-Thurau & U. Hansen (Eds.), Relationship marketing (pp. 233–253). Berlin, Germany: Springer. CrossRef
Sweeney, J. C., & Soutar, G. N. (2001). Consumer perceived value: The development of a multiple item scale. Journal of Retailing, 77, 203–220. CrossRef
Tanner, J. F., & Raymond, M. A. (2011). Principles of marketing. Irvington, NY: Flat World Knowledge.
Taylor, C. R., Franke, G. R., & Maynard, M. L. (2000). Attitudes toward direct marketing and its regulation: A comparison of the United States and Japan. Journal of Public Policy and Marketing, 19(2), 228–237. CrossRef
Turel, O., Serenko, A., & Bontis, N. (2007). User acceptance of wireless short messaging services: Deconstructing perceived value. Information & Management, 44(1), 63–73. CrossRef
Vallerand, R. J. (1997). Toward a hierarchical model of intrinsic and extrinsic motivation. In M. Zanna (Ed.), Advances in experimental social psychology (Vol. 29, pp. 271–360). New York, NY: Academic Press.
van der Heijden, H., Verhagen, T., & Creemers, M. (2003). Understanding online purchase intentions: Contributions from technology and trust perspectives. European Journal of Information Systems, 12(1), 41–48. CrossRef
Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly, 27(3), 425–578.
Wouters, J., & Wetzels, M. (2006). Recall effect of short message service as a complementary marketing communications instrument. Journal of Advertising Research, 46(2), 209–216. CrossRef
Xu, D. J. (2007). The influence of personalization in affecting consumer attitudes toward mobile advertising in China. The Journal of Computer Information Systems, 47(2), 9–19.
Zaitman, G., & Wallendorf, M. (1983). Consumer behavior: Basic findings and management implications. New York, NY: Wiley.
Zajonc, R. B. (1968). Attitudinal effects of mere exposure. Journal of Personality and Social Psychology Monographs, 9(2, Pt.2), 1–27. CrossRef
Zhang, J., & Mao, E. (2008). Understanding the acceptance of mobile SMS advertising among young Chinese consumers. Psychology & Marketing, 25(8), 787–805. CrossRef
Zhou, L., Dai, L., & Zhang, D. (2007). Online shopping acceptance model—A critical survey of consumer factors in online shopping. Journal of Electronic Commerce Research, 8(1), 41–62.
Metadata
Title
Online Consumer Behavior and Marketing
Authors
Mahmud Akhter Shareef
Yogesh K. Dwivedi
Vinod Kumar
Copyright Year
2016
Book
Mobile Marketing Channel

Print ISBN: 978-3-319-31285-9

Electronic ISBN: 978-3-319-31287-3

Copyright Year: 2016

DOI
https://doi.org/10.1007/978-3-319-31287-3_1

Premium Partner

Neuer Inhalt
    Image Credits