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Published in:
2018 | OriginalPaper | Chapter
13. Openness to Innovation and Innovation Culture
Authors : Martin Curley, Bror Salmelin
Published in: Open Innovation 2.0
Publisher: Springer International Publishing
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Abstract
Open innovation requires courage to be open for innovation. It requires courage to seek (and discover) the new which might lead to disruptive solutions. Openness to innovation also has a twin: courage for seeking the unexpected. Experimentation involves failures but not fundamental and costly ones, and thus the probability of finding timely scale-up solutions is significantly higher than in traditional project approach.