Issue 3-4/2014
Content (7 Articles)
Product quality vs service quality in the mobile industry: Is there a dominant driver of customer intention to switch providers?
Xianghui Peng, Rebecca Scott, Victor Prybutok, Anna Sidorova
Exploring the financial impact of outsourcing services strategy on manufacturing firms
Carlos Sanchís-Pedregosa, María-José Palacín-Sánchez, María-del-Mar González-Zamora
How do companies lose orders? A multi-country study of internal inconsistency in operations strategies
Levente Szász, Krisztina Demeter
The relationships between manufacturing strategy process, manufacturing-marketing integration, and plant performance: an empirical study of Korean manufacturers
Wonhee Lee, Seung-Kyu Rhee, Joongsan Oh