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2016 | OriginalPaper | Chapter

7. Optimum Stimulation Level and Shopping Experience: A Case of Australia

Authors : Tjong Budisantoso, Chun Meng Tang, Adrian Bradshaw, Abhishek Bhati

Published in: Development of Tourism and the Hospitality Industry in Southeast Asia

Publisher: Springer Singapore

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Abstract

Tourists’ or regular customers’ shopping behaviour is of major interest to retailers. This chapter intends to investigate the relationship between optimum stimulation level (OSL), shopping experience and retail outcome. The study is conducted in Perth, Australia; 288 shoppers participated in the study. The study found that there are significant relationships between social factors and OSL, interior layout factor and OSL, store quality and social factor and interior layout, satisfaction and store quality and repatronage intention and shopping satisfaction.

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Title: Optimum Stimulation Level and Shopping Experience: A Case of Australia
Authors: Tjong Budisantoso
Chun Meng Tang
Adrian Bradshaw
Abhishek Bhati
Publisher: Springer Singapore
Book: Development of Tourism and the Hospitality Industry in Southeast Asia
Print ISBN: 978-981-287-605-8

Electronic ISBN: 978-981-287-606-5

Copyright Year: 2016
DOI: https://doi.org/10.1007/978-981-287-606-5_7