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Published in:
2018 | OriginalPaper | Chapter
5. “Our” Candidate Obama: Barack Obama in the Brazilian Elections
Author : Emanuelle K.F. Oliveira-Monte
Published in: Barack Obama is Brazilian
Publisher: Palgrave Macmillan US
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Abstract
This chapter examines the “obamization” of Brazilian politics; that is, how out of the mainstream political scene Afro-Brazilian candidates sought to appropriate Obama’s campaign artifacts, hoping to reproduce the U.S. president’s success in the polls. In this sense, while Obama underplayed the issue of race in his 2008 political campaign, Brazilian black candidates emphasized their “blackness.” Chapter 4 also analyzes “Obama-mania” in the Brazilian elections; in other words, how Brazilian non-white and white politicians emulated Obama’s transnational message of “hope, change, and progress.”