Skip to main content
Disciplines
Automotive Business IT + Informatics Construction + Real Estate Electrical Engineering + Electronics Energy + Sustainability Insurance + Risk Finance + Banking Management + Leadership Marketing + Sales Mechanical Engineering + Materials
Events
DE
EN
Books
Journals
Topic Page
Marketing
Start single access now
Access for companies
EXTENDED SEARCH
Log in
Top
Published in:
Introduction Read chapter Read first chapter

2015 | OriginalPaper | Chapter

People Are Our Strength

Author : A. Coskun Samli

Published in: Coping with Retail Giants

Publisher: Palgrave Macmillan US

Log in

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Retailing is people business as such; it cannot be managed by clichés and dogmas. All that is being said is “people are the key cost in your business, keep that cost low.” Would paying low salaries and replacing the employees with cheaper labor be really profitable? Discounting giants may think so or they simply don’t care. Small independent retailers must consider their people a major asset rather than a key liability.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

inform now
previous chapter Developing, Measuring, and Managing Store Image
next chapter We Must Communicate with Our Market
Metadata
Title
People Are Our Strength
Author
A. Coskun Samli
Copyright Year
2015
Publisher
Palgrave Macmillan US
Book
Coping with Retail Giants

Print ISBN: 978-1-349-50197-7

Electronic ISBN: 978-1-137-47634-0

Copyright Year: 2015

DOI
https://doi.org/10.1057/9781137476340_11