Advertisement
Published in:
2013 | OriginalPaper | Chapter
Personal Profile Information as Cues of Credibility in Online Travel Reviews
Authors : Hee Lye Park, Zheng Xiang, Bharath Josiam, Haejung Maria Kim
Published in: Information and Communication Technologies in Tourism 2013
Publisher: Springer Berlin Heidelberg
Activate our intelligent search to find suitable subject content or patents.
Select sections of text to find matching patents with Artificial Intelligence. powered by
Select sections of text to find additional relevant content using AI-assisted search. powered by
Given the importance of travellers’ reviews as a source of travel-related information, source credibility is becoming an increasingly crucial issue in terms of research and application. This study examines the role of self-disclosed personal profile information (PPI) as cues of source credibility in the context of travellers’ use of online reviews for trip planning purposes. The results show that the perceived congruence between PPI, i.e., reviewer location and travel interest, and the textual content of the review influences subjects’ judgements of the reviewer’s credibility. The findings suggest that the availability of the reviewer’s self-disclosed PPI serves as credibility cues for travellers’ assessments of travel reviewers. The implications of the study, as well as directions for future research, are discussed.