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2020 | OriginalPaper | Chapter

7. Planning, Business Models and Strategy

Authors : Tim Mazzarol, Sophie Reboud

Published in: Entrepreneurship and Innovation

Publisher: Springer Nature Singapore

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Abstract

This chapter examines the relationship between the entrepreneur’s vision and the need for strategic planning. It recognises that flexibility is critical in the development of entrepreneurial ventures and that the planning process must be non-linear in nature if it is to be responsive to the opportunities that market or product innovation offer. While the discipline of formal business planning is highly important to the development of a successful venture, the plan is only a manifestation of the business case or model that underlies the venture. The chapter explores the nature of planning and strategy, business model design and offers both a theoretical and applied view of these areas.

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Title: Planning, Business Models and Strategy
Authors: Tim Mazzarol
Sophie Reboud
Publisher: Springer Nature Singapore
Book: Entrepreneurship and Innovation
Print ISBN: 978-981-13-9411-9

Electronic ISBN: 978-981-13-9412-6

Copyright Year: 2020
DOI: https://doi.org/10.1007/978-981-13-9412-6_7