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Establishment of Information Economy Under the Influence of Scientific and Technical Progress: New Challenges and Possibilities Read chapter Read first chapter

2019 | OriginalPaper | Chapter

Polydiscursiveness of the “Caucasian Text” as the Basis of Literary Brand in the Economic Strategy of the Caucasian Mineral Waters Region

Authors : Leokadiya V. Vitkovskaya, Igor F. Golovchenko, Tatyana D. Savchenko, Vyacheslav I. Shulzhenko

Published in: Perspectives on the Use of New Information and Communication Technology (ICT) in the Modern Economy

Publisher: Springer International Publishing

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Abstract

The historical, cultural and artistic phenomenon of the Caucasian theme in Russian literature is the only sufficiently strong cause for creating a unique literary brand under current socioeconomic conditions of the Caucasian Mineral Waters region. The brand, being a purely mental category, is formed on an absolutely pragmatic and material basis which is presented by a variety of tourist and recreational activities.

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previous chapter Assimilation of the English Language Vocabulary in the Tourism Sphere
next chapter The Method of Calculation of Coverage Areas of Infrared Detectors on the Basis of the Passive Location Equation
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Metadata
Title
Polydiscursiveness of the “Caucasian Text” as the Basis of Literary Brand in the Economic Strategy of the Caucasian Mineral Waters Region
Authors
Leokadiya V. Vitkovskaya
Igor F. Golovchenko
Tatyana D. Savchenko
Vyacheslav I. Shulzhenko
Copyright Year
2019
Book
Perspectives on the Use of New Information and Communication Technology (ICT) in the Modern Economy

Print ISBN: 978-3-319-90834-2

Electronic ISBN: 978-3-319-90835-9

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-319-90835-9_96

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