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Published in:
2019 | OriginalPaper | Chapter
Predicting Customer Churn in Electronic Banking
Author : Marcin Szmydt
Published in: Business Information Systems Workshops
Publisher: Springer International Publishing
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Abstract
The following paper is an outline of the current author’s research on the churn prediction in electronic banking. The research is based on real anonymised data of 4 million clients from one of the biggest Polish banks. Access to real data in such scale is a substantial strength of the study, as many researchers often do use only small data sample from a short period. Even though current research is still preliminary and ongoing, unlimited access to these data provides a great environment for further work. The study strongly connects with real business goals and trends in the banking industry as the author is also a practitioner. Described research focuses on methods for predicting customers who are likely to leave electronic banking. It contributes especially in further classification of an electronic churn and a broader definition of customer churn in general. Recommended solutions should contribute to the increase in the number of digital customers in the bank.