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Are You Ready to Export? Read chapter Read first chapter

2016 | OriginalPaper | Chapter

13. Preparing and Adapting Your Product for the Export Marketplace

Author : Laurel J. Delaney

Published in: Exporting

Publisher: Apress

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Abstract

Many business owners believe it is only packaging that has to be adapted in the overseas marketplace. That’s a mistake. Adapting your product to meet the needs of an overseas market is a considerable undertaking and will likely require a substantial investment of time and money.

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Metadata
Title
Preparing and Adapting Your Product for the Export Marketplace
Author
Laurel J. Delaney
Copyright Year
2016
Publisher
Apress
Book
Exporting

Print ISBN: 978-1-4842-2192-1

Electronic ISBN: 978-1-4842-2193-8

Copyright Year: 2016

DOI
https://doi.org/10.1007/978-1-4842-2193-8_13

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