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Published in:
2010 | OriginalPaper | Chapter
Price Training
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In order to obtain consistency in both pricing strategy and methodology, a great deal of tools, procedures and processes, and analytics have been discussed in this book so far. That’s exactly what you would want to happen as you roll out your company’s pricing strategy. As part of that overall strategy, price training needs to be provided to those primary users of the pricing strategy, namely sales and marketing.