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2015 | OriginalPaper | Chapter

Pricing Model and Influential Factors Analysis of Drug Trade Service Platform

Authors : Penghu Wang, Rui Zhang, Bingyong Tang, Min Yuan

Published in: LISS 2013

Publisher: Springer Berlin Heidelberg

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Abstract

This paper analyzes that pricing model and influential factors of drug trade service platform based on the theory of two-sided markets. And it discusses the pricing issues from two cases of monopoly and competition. The result shows that the main factors affect the pricing model, including the level of market competition, the cross-side network effects between buyers and sellers, the positive same-side network effect among buyers, the negative same-side network effect among sellers and the marketing differentiation strategy of platforms.

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Metadata
Title
Pricing Model and Influential Factors Analysis of Drug Trade Service Platform
Authors
Penghu Wang
Rui Zhang
Bingyong Tang
Min Yuan
Copyright Year
2015
Publisher
Springer Berlin Heidelberg
Book
LISS 2013

Electronic ISBN: 978-3-642-40660-7

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-642-40660-7_32