Problems and Main Mechanisms for Improving Innovative Management in Insurance Companies

This paper identifies the main reasons for the low demand for voluntary types of insurance by both individuals and legal entities. We established the relationship between the level of the population’s income, unreasonably high prices for insurance services, and the intention to purchase them from commercial insurers. Proposals for the development of mutual insurance societies [MIS] are substantiated. Their non-commercial orientation not only excludes profit from the cost of insurance but can also ensure its reduction due to the possible excess of insurance premiums overpayments and income from investment activities of the company. Several objective advantages of mutual insurance compared with other forms of organization of insurance protection in Russia are highlighted. Problems are identified, the solution of which should be primarily entrusted to the state, which needs to support the development of mutual insurance societies through improving the legislative framework and effective economic measures. It is proposed to solve the problem of information closedness of the Russian insurance market, which generates inaccuracy of the information provided for the population, by introducing a single mobile application “Insurance” with access to any information on the services of insurance companies that will join the project and provide up-to-date data for placement. This application will allow the user to save time searching for the necessary insurance products and choose precisely those insurance programs that are most fully suited to his criteria.