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Published in:
2012 | OriginalPaper | Chapter
Product Development, Marketing, and Distribution
Authors : Kirsi Hyvärinen, Dusanka Pavicevic, Dennis Hürten, Dr.
Published in: Trends and Issues in Global Tourism 2012
Publisher: Springer Berlin Heidelberg
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Change management is generally understood as a planned approach to transitioning organizations from a current state to a desired future performance. In travel and tourism, the challenge is multiple, because the object of change is similar to a biotope: Give a cell favorable conditions to develop and grow, and it will do so, but the direction or scope might not be quite what you intended. Nevertheless, good niche products and services may by all means be born in biotopes where older forms of existence have not yet filled the space.