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2017 | OriginalPaper | Chapter

Profiling Lead Researchers in Advertising Research

Authors : Terri H. Chan, Caleb H. Tse

Published in: Advances in Advertising Research (Vol. VII)

Publisher: Springer Fachmedien Wiesbaden

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Regardless of academic discipline, output productivity in top journal papers has gone beyond just assessing individual scholarship and career decisions, to also affecting how researchers’ home universities are ranked. The pressure to be prolific is salient at the university level, where competition for operating grants, donations, and research funds is escalating along with governance demands and scrutiny over fund usage and research outcomes (Geuna and Martin, 2003; Siemens, Burton, Jensen, and Mendoza, 2005). Every year, research productivity benchmarks are updated and publicized (e.g., QS World University Rankings and Financial Times).

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