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2015 | OriginalPaper | Chapter

Promoting with Cents-off Coupons in the Early 1980s

Authors : Keith T. Stephens, Harold W. Fox

Published in: Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Publisher: Springer International Publishing

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The number of coupons almost doubled between 1976 and 1980 amounting to some 90,6 billion coupons issued in the latter year. The purpose of this study was to review the State of the Arts for coupon promotions and then to identify relevant promotion recommendations for the future.

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Metadata
Title
Promoting with Cents-off Coupons in the Early 1980s
Authors
Keith T. Stephens
Harold W. Fox
Copyright Year
2015
Book
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Print ISBN: 978-3-319-16945-3

Electronic ISBN: 978-3-319-16946-0

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-16946-0_184