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2014 | OriginalPaper | Chapter

Psychographic and Behavioral Differences Between Men and Women

Author : Jenny Darroch

Published in: Why Marketing to Women Doesn’t Work

Publisher: Palgrave Macmillan UK

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The previous chapter outlined demographic differences between men and women. The current chapter focuses on what might be considered more complicated differences—namely, the psychographic and behavioral differences between men and women.

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previous chapter Demographic Differences Between Men and Women
next chapter An Introduction To Market Segmetation Theory and Practice
Metadata
Title
Psychographic and Behavioral Differences Between Men and Women
Author
Jenny Darroch
Copyright Year
2014
Publisher
Palgrave Macmillan UK
Book
Why Marketing to Women Doesn’t Work

Print ISBN: 978-1-349-47103-4

Electronic ISBN: 978-1-137-35817-2

Copyright Year: 2014

DOI
https://doi.org/10.1057/9781137358172_3