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2016 | OriginalPaper | Chapter

7. Public Diplomacy 2.0 and the Social Media

Authors : Petros Iosifidis, Mark Wheeler

Published in: Public Spheres and Mediated Social Networks in the Western Context and Beyond

Publisher: Palgrave Macmillan UK

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Abstract

This chapter addresses how the social media have become a more profound force in shaping international values throughout the wider diplomatic community. It examines the changing nature of public and cultural diplomacy (PCD) within the context of evolving global communications. It also considers the extent to which the social media may facilitate the use of new ‘currencies’ of dialogue, outreach and propagation of opinion as key bargaining tools. It concludes by considering whether such employment of soft power really equates to a democratisation of foreign policies, or rather, reflects a reconfiguration of elite interests within the international order.

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Title: Public Diplomacy 2.0 and the Social Media
Authors: Petros Iosifidis
Mark Wheeler
Publisher: Palgrave Macmillan UK
Book: Public Spheres and Mediated Social Networks in the Western Context and Beyond
Print ISBN: 978-1-137-41029-0

Electronic ISBN: 978-1-137-41030-6

Copyright Year: 2016
DOI: https://doi.org/10.1057/978-1-137-41030-6_7