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2014 | OriginalPaper | Chapter

Quantified Study of the Aesthetic Appeal of the Formal Conceptual Elements in New Products Design Through Conjoint Analysis

Authors : Fernán Acevedo López, Jorge Alcaide Marzal

Published in: Design Computing and Cognition '12

Publisher: Springer Netherlands

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Abstract

Would it be possible to know exactly what do people want regarding the form of the products they buy? Different studies were created to give us such answer, but those studies tend to use images of already existing products and because of that, such studies throw much more than the answers that we are looking for. Besides what people want, those studies reveal what the brands want people to want. That is why the following study makes an analysis of some of the various formal elements used in the design of new products, highlighting some representative ones to use them in a conjoint analysis study that will show which are the most appreciated formal attributes in a specific demographic group.

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previous chapter A Systematic Approach Towards Creative Urban Design

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Title: Quantified Study of the Aesthetic Appeal of the Formal Conceptual Elements in New Products Design Through Conjoint Analysis
Authors: Fernán Acevedo López
Jorge Alcaide Marzal
Publisher: Springer Netherlands
Book: Design Computing and Cognition '12
Print ISBN: 978-94-017-9111-3

Electronic ISBN: 978-94-017-9112-0

Copyright Year: 2014
DOI: https://doi.org/10.1007/978-94-017-9112-0_9

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