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Published in:
2014 | OriginalPaper | Chapter
(Re)Defining Gamification: A Process Approach
Author : Kevin Werbach
Published in: Persuasive Technology
Publisher: Springer International Publishing
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Gamification is a growing phenomenon of interest to both practitioners and researchers. There remains, however, uncertainty about the contours of the field. Defining gamification as “the process of making activities more game-like” focuses on the crucial space between the components that make up games and the holistic experience of gamefulness. It better fits real-world examples and connects gamification with the literature on persuasive design.