7. Realizing Digital Transformation in Retail Businesses with a Digital Technology Platform and Solutions: A Case Study of NEXTTAO

Chinese consumers are highly digitalized, thanks to the quick development of Internet business. China’s traditional retail companies have felt the great urgency for digital business transformation because retailing business needs to satisfy the digitalized consumers every day across all traditional and digital channels. However, China’s traditional retail companies encounter difficulties (for example, fragmented data, process-based back-end legacy system and increasing number of front-end retail applications) for digital transformation. NEXTTAO is a leading digital technology platform and digital solutions provider emerging from China in the recent years. It innovatively solves the traditional companies’ dilemma by proposing a new concept of unified digital technology platform, through which the traditional companies can preserve their legacy assets as well as enjoy the benefit of digital technologies. NEXTTAO also provides multiple digital solutions such as mobile POS, promotion management, inventory optimization etc. In this chapter, we will illustrate how NEXTTAO practices their methodologies and digital technology to realize business values with their clients collaboratively.