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Study on Standard of Tuition in Higher Education Read chapter Read first chapter

2013 | OriginalPaper | Chapter

10. Reform of College Advertising Teaching

Author : Ying Guo

Published in: Proceedings of the International Conference on Information Engineering and Applications (IEA) 2012

Publisher: Springer London

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Abstract

The advertising industry has been one of China’s most important industries for decades. Advertising higher education has offered a strong support on the development of the Chinese advertising industry through providing the qualified workforce needs. Through reviewing and analysis the brief history and current major changes of China’s college advertising teaching, the research indicated that the China’s college advertising teaching has. Reformed and developed responding to social and economic development needs; on the other hand, the relationship between college advertising teaching and advertising industry is interactive.

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previous chapter Study on Professional Education in Liberal Arts Colleges
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Metadata
Title
Reform of College Advertising Teaching
Author
Ying Guo
Copyright Year
2013
Publisher
Springer London
Book
Proceedings of the International Conference on Information Engineering and Applications (IEA) 2012

Print ISBN: 978-1-4471-4852-4

Electronic ISBN: 978-1-4471-4853-1

Copyright Year: 2013

DOI
https://doi.org/10.1007/978-1-4471-4853-1_10