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2014 | OriginalPaper | Chapter

Rehumanizing Marketing (and Consumer Behaviour)

Author : Ben Wooliscroft

Published in: Humanistic Marketing

Publisher: Palgrave Macmillan UK

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Why should we care about the words used in marketing and consumer behaviour? Surely, as modern disciplines, the words and phrases accu. rately reflect that which we study and that interests us, and our termi. nology doesn’t blind us to important issues or have the potential to upset or alienate people?

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previous chapter What Is Critical Marketing Studies? Reading Macro, Social, and Critical Marketing Studies
next chapter Wants vs. Needs: On the Philosophical Bases of Humanistic Marketing
Metadata
Title
Rehumanizing Marketing (and Consumer Behaviour)
Author
Ben Wooliscroft
Copyright Year
2014
Publisher
Palgrave Macmillan UK
Book
Humanistic Marketing

Print ISBN: 978-1-349-46964-2

Electronic ISBN: 978-1-137-35329-0

Copyright Year: 2014

DOI
https://doi.org/10.1057/9781137353290_5