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2015 | OriginalPaper | Chapter

3. Reorganization of Sales Channel for Vegetable Farmers

Author : Liming Zhao

Published in: Survivable Restructuring of Vegetable Distribution and Wholesale Markets in Western China

Publisher: Springer Berlin Heidelberg

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Abstract

At the end of the previous chapter, we demonstrated that almost all vegetables are transacted through wholesale markets for agricultural products in Hohhot. In this chapter, we will discuss the changes of sales channels for vegetable farmers in Hohhot and the reasons for such changes. What are the prominent changes in sales channels of farmer-centered wholesale markets for vegetables? What are the major reasons leading to such changes?

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previous chapter Particularity and Research Significance of the Western Region
next chapter Reorganization of the Vegetable Wholesale Market
Footnotes
1
Banner is a unique administrative unit of the Inner Mongolia Autonomous Region, which is equivalent to a county.
 
2
1 mu = 667 m2.
 
3
The findings in the site investigation in August 2014 show that some farmers grow flowers and strawberries in greenhouses or raise pigs. Therefore, the author infers that the actual increase of the vegetable production area in Hohhot is less than 12,000 mu.
 
4
Township is an administrative unit between county (or banner) and village.
 
5
The average number from July to September, which is the peak season for the local vegetable supply.
 
6
Price difference = (sales price in wholesale market – freight − admission fee of wholesale market) − sales price in garden.
 
7
Farmers in Village B believe that “more and more vegetable merchants obtain information about the vegetable production in Village B from farmer-sellers and come to buy vegetables” is the major reason for increased buyers.
 
8
Chasuqi Town is under the jurisdiction of Tumed Left Banner. It has a population of about 42,000; the town is an administrative unit between village and banner, which is equivalent to a township.
 
9
The supply of vegetables from farmers is the main reason for the sharp decrease in market demand in Chasuqi Marketplace.
 
10
Although the remaining two farmers did not sell vegetables in Dongwayao Marketplace, they learned from other farmers that the vegetable transaction in Dongwayao Marketplace was not secure.
 
Metadata
Title
Reorganization of Sales Channel for Vegetable Farmers
Author
Liming Zhao
Copyright Year
2015
Publisher
Springer Berlin Heidelberg
Book
Survivable Restructuring of Vegetable Distribution and Wholesale Markets in Western China

Print ISBN: 978-3-662-47252-1

Electronic ISBN: 978-3-662-47253-8

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-662-47253-8_3