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Customer Needs and Solutions
Published in: Customer Needs and Solutions 1/2024

01-12-2024 | Perspectives

Research Note “Replicating Published Literature Review using ChatGPT-Plus: Observations”

Author: Anindita Chakravarty

Published in: Customer Needs and Solutions | Issue 1/2024

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Abstract

Generative Artificial tools are prolific though their utility for academic writing or creating journal ready manuscripts is unclear. With the general goal of understanding how these AI tools such as ChatGPT might be used for academic writing in Marketing, I try to replicate a published review article using ChatGPT version Plus prompts. Using my observations of the tool's responses to my prompts, I provide strengths and weaknesses and implications for usage of Generative AI tools for academic writing in Marketing.
previous article Sentiment Analysis in the Age of Generative AI
next article Generative AI and Usage in Marketing Classroom

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Appendix
Available only for authorised users
Footnotes
1
Chakravarty, Anindita (2023), “Review of Marketing Relevant Real Activity Manipulation”, Customer Needs and Solutions 10 (4), pages 1–16. Access at https://​rdcu.​be/​dfH6L.
 
Literature
1.
2.
Mizik N, Jacobson R (2007) Myopic marketing management: Evidence of the phenomenon and its long-term performance consequences in the SEO context. Mark Sci 26(3):361–379CrossRef
Metadata
Title
Research Note “Replicating Published Literature Review using ChatGPT-Plus: Observations”
Author
Anindita Chakravarty
Publication date
01-12-2024
Publisher
Springer US
Published in
Customer Needs and Solutions / Issue 1/2024
Print ISSN: 2196-291X
Electronic ISSN: 2196-2928
DOI
https://doi.org/10.1007/s40547-024-00144-3

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