Research on Construction Supply Chain Management Strategy Selection of the Large-Scale Assembly Enterprises Based on SWOT-AHP

Under the government’s incentive policies of vigorously promoting assembly construction, the large-scale assembly enterprises are flourishing in China. The traditional assembling enterprise management mode has some disadvantages, such as the lagging management means, low management efficiency. The fund, material and information flow of the management link are not coherent. As a result, the assembly component productions cannot meet the market demand, which greatly hinders the popularization and application of assembly technology. The SWOT analysis method is used to analyze the internal advantages, disadvantages, external opportunities and threats of these enterprises based on the construction supply chain management technology. The hierarchical analysis model is established based on the SWOT analysis results. The strategic quadrilateral is drawn by calculating the relative importance weight of the lowest level factor relative to the highest level factor in the hierarchical analysis model. Then, the order of selection of construction supply chain management strategy in the large-scale assembly enterprises is obtained, which is the growth SO strategy, reversed WO strategy, diversified ST strategy and defensive WT strategy. The research results will provide new strategic idea and scientific basis in the large assembly enterprises to use the construction supply chain management.