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2018 | OriginalPaper | Chapter

Research on Coordination Fresh Product Supply Chain Under New Retailing Model

Authors : Bo Yang, Dongbo Zhang

Published in: Computational Intelligence and Intelligent Systems

Publisher: Springer Singapore

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Abstract

Under the New Retailing mode, the sales model of fresh agricultural produce is significantly different from traditional model and O2O; therefore, it is necessary to study the coordination of fresh supply chain. This paper analyzed the fresh supply chain under the New Retailing, analyzed the supply chain coordination in detail based on the centralized decision-making mode, put forward some strategies that we should increase the proportion of online business, reduce the price of online sales, and build the information sharing platform under New Retailing mode.

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Metadata
Title
Research on Coordination Fresh Product Supply Chain Under New Retailing Model
Authors
Bo Yang
Dongbo Zhang
Copyright Year
2018
Publisher
Springer Singapore
Book
Computational Intelligence and Intelligent Systems

Print ISBN: 978-981-13-1650-0

Electronic ISBN: 978-981-13-1651-7

Copyright Year: 2018

DOI
https://doi.org/10.1007/978-981-13-1651-7_39

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