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Published in:
2023 | OriginalPaper | Chapter
Research on the Potential of the Consumption of Slow Fashion Products in Brazil
Authors : Lívia Juliana Silva Solino, Ítalo José De Medeiros Dantas, Breno Moore De Lima Teixeira, Ionara Tereza Pereira Alves, Ana Luísa Pereira De Medeiros
Published in: Advances in Fashion and Design Research
Publisher: Springer International Publishing
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Abstract
Slow fashion appears as a movement that seeks to slow down the industrial production of fashion by overriding the valuing of quality to the detriment of quantity and exploiting human and natural resources. This paper aims to identify how clothing consumers in Brazil perceive and orient themselves to the five dimensions of slow fashion consumption and their purchase intentions based on these dimensions. We planned and applied a virtual questionnaire with 414 potential consumers from Brazil using the scales “Consumer Orientation to Slow Fashion”, “Purchase Intention”, and “Willingness to Pay a Price Premium”. We treated the collected data by exploratory and confirmatory factor analysis and structural equation modeling. As a result, we observed that the slow fashion consumption-oriented scale did not thoroughly adjust to the investigated scenario. We concluded that the dimensions equity, localism, and exclusivity positively influence the purchase intention of slow fashion consumers in Brazil.