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2020 | OriginalPaper | Chapter

6. Responsiveness-Oriented Strategy

Author : Mikihisa Nakano

Published in: Supply Chain Management

Publisher: Springer Singapore

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Abstract

A responsiveness-oriented strategy is divided into three sub-types: low-innovation mass-produced products, high-innovation mass-produced products, and customized products. The suitable structures and processes for each sub-type are explained in turn.

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Footnotes
1
This case has been described on the basis of a questionnaire (as of February 2012) and the interviews (final confirmation in May 2014).
 
2
Nikkei Newspaper “Tomato popularity, but the reaction of local farmers is dull” (2012 June 9); Nikkei Ryutsu “Tomato juice: Growing interest in the health-oriented” (2012 December 17).
 
3
This case has been described on the basis of the interviews (final confirmation in September 2014).
 
6
Nikkei Ryutsu “Co-promotion to challenge the price” (2008 January 14).
 
7
This case has been described on the basis of a questionnaire (as of June 2013) and the interviews (final confirmation in July 2015).
 
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Metadata
Title
Responsiveness-Oriented Strategy
Author
Mikihisa Nakano
Copyright Year
2020
Publisher
Springer Singapore
DOI
https://doi.org/10.1007/978-981-13-8479-0_6

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