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2017 | OriginalPaper | Chapter

1. Retail Functions

Authors : Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein

Published in: Strategic Retail Management

Publisher: Springer Fachmedien Wiesbaden

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Abstract

This chapter explains the tasks of retailers within the distribution channel and recent trends surrounding these functions. This serves to demonstrate the complexity of retailers’ activities and explain their general role as intermediaries between suppliers and final customers.

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next chapter Store-based Retailing – Food and Near-food

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Title: Retail Functions
Authors: Joachim Zentes
Dirk Morschett
Hanna Schramm-Klein
Publisher: Springer Fachmedien Wiesbaden
Book: Strategic Retail Management
Print ISBN: 978-3-658-10182-4

Electronic ISBN: 978-3-658-10183-1

Copyright Year: 2017
DOI: https://doi.org/10.1007/978-3-658-10183-1_1