2015 | OriginalPaper | Chapter
Retailers and Energy Conservation- A Second Look
Authors : Robert F. Hoel, Joseph A. Bellizzi, William D. McCarty
Published in: The 1980’s: A Decade of Marketing Challenges
Publisher: Springer International Publishing
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Retailers were surveyed to determine their attitudes about energy conservatlon. This paper describes the findings and compares them to results obtained in a previous study of retailers’ energy conservation attitudes which was reported at the Third Annual Conference of the Academy of Marketing Science.