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2023 | OriginalPaper | Chapter

Rural Tourism HUBs in University Innovation Models

Authors : Samuel Prieto, John A. Taborda, Juan M. Montes

Published in: New Perspectives and Paradigms in Applied Economics and Business

Publisher: Springer International Publishing

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Abstract

The objective of this work is to propose an innovation model for university institutions in Latin America. The model derives from the concept of fourth-generation universities and can be used in general innovation contexts. The advances in this sense are shown with the creation of a rural tourism hub for the department of Magdalena in Colombia. The methodology used consisted of a concurrent mixed research methodology for the Universidad del Magdalena in Santa Marta, Colombia. As a result of the work, an innovation model is proposed that can be applied to innovation in Latin American universities.

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Title: Rural Tourism HUBs in University Innovation Models
Authors: Samuel Prieto
John A. Taborda
Juan M. Montes
Publisher: Springer International Publishing
Book: New Perspectives and Paradigms in Applied Economics and Business
Print ISBN: 978-3-031-23843-7

Electronic ISBN: 978-3-031-23844-4

Copyright Year: 2023
DOI: https://doi.org/10.1007/978-3-031-23844-4_25

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