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Published in:
2016 | OriginalPaper | Chapter
2. Sales Generation
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Abstract
The newcomers on the field of ecommerce often tend to have problems with gaining enough traffic to their websites. It is quite difficult to attract customers if nobody even knows about your existence. Since making a profit online requires a lot of time, investments, planning, and management, you have to be patient and consistent to get your website out of the Google search abyss and increase your website traffic. In this chapter, I’ll shed light on the most effective ways of sales generation in the context of a successful marketing campaign.