Advertisement
Published in:
2021 | OriginalPaper | Chapter
Scene Marketing Strategy in E-commerce Era
Author : Liao Sihan
Published in: Proceedings of the 4th International Conference on Economic Management and Green Development
Publisher: Springer Singapore
Activate our intelligent search to find suitable subject content or patents.
Select sections of text to find matching patents with Artificial Intelligence. powered by
Select sections of text to find additional relevant content using AI-assisted search. powered by
Abstract
The development of mobile Internet technology has greatly promoted the expansion of scenes in the e-commerce field, and users are increasingly inclined to feel products and brands from marketing scenes. Based on this, this paper studies a series of challenges faced by scene marketing in the e-commerce era: difficulty in obtaining traffic, excessive experience consumption and small supervision of enterprises. Starting from the marketing strategy, this paper explores how to realize the effective use of scenes in the e-commerce era, providing new ideas and weights for the long-term competitive development of enterprises.