2014 | OriginalPaper | Chapter
8. Seeking a Sustainable Competitive Advantage in Periods of Economic Recession for SMEs and Entrepreneurs: The Role of Value Co-creation and Customer Trust in the Service Provider
Authors : María-Ángeles Revilla-Camacho, Francisco-José Cossío-Silva, Manuela Vega-Vázquez
Published in: Entrepreneurship, Innovation and Economic Crisis
Publisher: Springer International Publishing
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