2013 | OriginalPaper | Chapter
Self-Service Technologies in Retailing: Experiences from Russia
Authors : Dr. Alexandra G. Koval, Prof. Dr. Kerstin Pezoldt, Anastasia Grigoryeva, Anja Geigenmüller
Published in: Handel in Theorie und Praxis
Publisher: Springer Fachmedien Wiesbaden
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Advances in information technologies enable the development and implementation of innovative self-service technologies (SSTs) especially in service and retail environments. Self-service technologies can be understood as technological interfaces that provide service encounters without personal interaction (Curran et al. 2003; Marzocchi and Zammit 2006).