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Published in:
2019 | OriginalPaper | Chapter
9. Sentiment Analysis
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Abstract
In this chapter, we cover one of the most interesting and widely used aspects pertaining to natural language processing (NLP), text analytics, and machine learning. The problem at hand is sentiment analysis or opinion mining, where we want to analyze some textual documents and predict their sentiment or opinion based on the content of these documents. Sentiment analysis is perhaps one of the most popular applications of natural language processing and text analytics, with a vast number of websites, books, and tutorials on this subject. Sentiment analysis seems to work best on subjective text, where people express opinions, feelings, and their mood. From a real-world industry standpoint, sentiment analysis is widely used to analyze corporate surveys, feedback surveys, social media data, and reviews for movies, places, commodities, and many more. The idea is to analyze the reactions of people about a specific entity and take insightful actions based on their sentiments.