Service Design Strategy for Social Internet of Things in China

Chinese people has experienced fast iteration of lifestyles within 30 years. The Social Network and the Internet of Things seem to invade their lives. And the combination of them will be more evolutionary.

In this paper, firstly, the author explains two typical examples of the Social Network event in China and leads to the three conclusions: Socialization is an inevitable trend for any kind of product on the internet society, China will not be an exception; Any service designed for socialization on the internet in China should be tightly fit to Chinese tradition and culture; Smart phone plays the role of ‘smart’ intermediator in these scenarios. Secondly, based on the review of the Social Network and the Internet of Things, the author concludes that novel concept of SocialInternet of Things (SIoT) is based on a sort of social relationship among objects, analogously to what happens for humanbeings. It has the advantages of navigability, scalable, trustworthiness and openness. And the core issue of the Social Internet of Things is how to make different objects socialized. In the third part, based on the description of the development of the Social Network and the Internet of Things, the author finds out three strategies for objects to establish the relationship. By the analysis of each strategy, the author finally points out that services designed to achieve symbiosis will be the strategy for the Social Internet of Things.