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2011 | OriginalPaper | Chapter

Setting up and assessing the portfolio of businesses

Authors : Univ. -Professor Dr. rer. pol. Rudolf Grünig, Univ. -Professor Dr. rer. pol. Richard Kühn

Published in: Process-based Strategic Planning

Publisher: Springer Berlin Heidelberg

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The use of the term portfolio implies an analogy to investment portfolios in stocks, bonds and so on. In strategic planning, as in finance, the objective is to make an overall assessment of a bigger number of investments.

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Metadata
Title
Setting up and assessing the portfolio of businesses
Authors
Univ. -Professor Dr. rer. pol. Rudolf Grünig
Univ. -Professor Dr. rer. pol. Richard Kühn
Copyright Year
2011
Publisher
Springer Berlin Heidelberg
Book
Process-based Strategic Planning

Print ISBN: 978-3-642-16714-0

Electronic ISBN: 978-3-642-16715-7

Copyright Year: 2011

DOI
https://doi.org/10.1007/978-3-642-16715-7_12